Times Square symbolises the energy and relentless pace of life in New York. It attracts millions of tourists every year and is undoubtedly one of the city’s most famous landmarks. At the same time, it is a cultural and commercial centre that is alive around the clock.
Location and significance
Located in the heart of Manhattan, Times Square stretches from 42nd to 47th Streets at the intersection of Broadway and Seventh Avenue. Its central location makes it an essential meeting place for visitors and locals alike. Often referred to as the “crossroads of the world”, it is a cultural melting pot that brings together the best of New York.
History
The square was originally known as Longacre Square. It was given its current name in 1904 when the New York Times moved its headquarters to the One Times Square building. With the opening of Times Square, it began to develop into one of the busiest squares in the world. Over the years, extensive renovations by the city government have transformed Times Square from the seedy neighbourhood of the 1960s to a safe, family-friendly place.
A spectacle by day and by night
New York’s Times Square is a place that never sleeps. This iconic square attracts visitors from all over the world, whether by day or by night. At night, the square is particularly impressive when the giant LED screens and billboards come to life, bathing the area in a sea of colour and light.
During the day, the square is a bustling place populated by tourists who enjoy the impressive buildings and lively atmosphere. The streets are full of people shopping, eating or just admiring the scenery. Large LED screens are also active during the day, displaying numerous advertisements and works of art that attract the attention of passers-by.
After dark, Times Square is transformed into a true spectacle of light. Night becomes day as the LED screens and neon lights shine in all their glory. The giant LED screens are not only famous for their size, but also for their innovative use. They attract hundreds of thousands of viewers every day and are some of the most expensive advertising spaces in the world.
Tips for your visit
- Avoid rush hour: Times Square can be very crowded, especially on weekends and public holidays. Plan your visit early in the morning or late at night to avoid the crowds.
- Free attractions: Take advantage of the many free attractions, such as watching street performers or soaking up the atmosphere from one of the many seating areas.
- Beware of scammers: Beware of costumed characters who often try to take money from tourists for photos.
When visiting New York, don’t miss Times Square. With its rich history, stunning lights and plenty of entertainment, it is an experience not to be missed.
